Artisan, the company behind the AI BDR Ava, has pulled its public pricing page twice in two years. It launched with public tiers in 2024, hid them behind a 'Request Pricing' button a few months later, briefly brought back a public rate card in early 2026, then went fully sales-gated again by mid-2026. If you're trying to budget for Ava right now, here's what's actually known.
What Artisan costs today
As of mid-2026, Artisan publishes no prices at all. Every plan — Team, Scale, and Enterprise — is sales-gated and sized to your lead volume, mailbox count, and whether you add the AI dialer seat. You won't see a dollar figure until you talk to sales.
The pricing history, briefly
| Period | What was public |
|---|---|
| 2024 launch | Public tiers |
| August 2024 | Pricing hidden behind "Request Pricing" |
| Early 2026 | Briefly public again: Free / Intern $250/mo / Employee $600/mo (credit-based) |
| Mid-2026 onward | Fully sales-gated again, no public rate card |
Why this matters if you're evaluating Ava
A vendor that keeps changing whether its pricing is public usually means the pricing model itself is still being figured out internally, or that sales wants to qualify budget before showing a number. Neither is a red flag on its own, but it means you should ask directly, in writing, during your first call: what would this cost at our lead volume, and has that number changed in the last 6 months.
How Artisan compares on pricing transparency
| Agent | Pricing transparency |
|---|---|
| Artisan (Ava) | Sales-gated, has toggled public/private twice |
| 11x (Alice) | Sales-gated, consistently so |
| Cardinal | No public pricing, early-stage, never published pricing |
For a fuller breakdown of how these three compare on more than price, see our 11x alternatives guide.
Frequently asked questions
Does Artisan AI have free pricing?
Not currently. Artisan briefly offered a free tier alongside a credit-based rate card in early 2026, but as of mid-2026 all plans are sales-gated with no public free tier.
How much does Artisan AI cost per month?
Artisan doesn't publish a current rate. Its one brief public period in early 2026 listed an Employee tier at $600/month, but pricing has since gone sales-gated again, so this figure may no longer reflect current cost.
